Legal

Terms of Use

Effective Date: July 7, 2026 · Last Updated: July 7, 2026
Please read these Terms carefully. By downloading, installing, or using LookPrime™, you agree to be bound by these Terms. If you do not agree, do not use the App. Key topics include AI analysis limitations, photo data handling, subscription auto-renewal, and limitation of liability.

Contents

  1. 1. Acceptance of Terms
  2. 2. About LookPrime™
  3. 3. FaceScore™ & AI Analysis
  4. 4. PrimeCoach™ Coaching
  5. 5. Photos & Camera
  6. 6. Device Permissions
  7. 7. Data We Collect
  8. 8. Subscriptions & Payments
  9. 9. Acceptable Use
  10. 10. Age Restriction
  11. 11. Intellectual Property
  12. 12. Disclaimers
  13. 13. Limitation of Liability
  14. 14. Mental Wellbeing
  15. 15. Termination
  16. 16. Changes to Terms
  17. 17. Governing Law
  18. 18. Contact Us

1. Acceptance of Terms

By accessing or using LookPrime™, you confirm that you are at least 18 years of age, have read and understood these Terms, and agree to be legally bound by them. If you do not agree to these Terms, do not download or use the App.

If you are using the App on behalf of an organisation, you represent that you have authority to bind that organisation to these Terms.

2. About LookPrime™

LookPrime™ is a self-improvement and wellness platform. The App uses AI-powered image analysis to provide users with visible presentation feedback across categories including skin quality, grooming, hair presentation, and facial structure.

LookPrime™ is NOT:

All analysis provided by LookPrime™ is based solely on visible image cues and is intended for self-improvement and motivational purposes only.

3. FaceScore™ and AI Analysis

The FaceScore™ Analysis Engine evaluates user-submitted photographs to generate presentation scores, trait observations, and wellness habit recommendations. By submitting photos to the App, you acknowledge and agree to the following:

4. PrimeCoach™ AI Wellness Coaching

LookPrime™ includes PrimeCoach™, an AI-powered wellness coaching feature that provides personalised habit-building guidance based on your FaceScore™ results. By using PrimeCoach™, you acknowledge:

5. User Photos, Camera Access & Image Data

Camera and Photo Library Access

The App requests access to your device camera and photo library solely for the purpose of capturing or uploading the photos required for FaceScore™ analysis. You may revoke camera or photo library access at any time through your device settings, though this will prevent use of the analysis features.

How Your Photos Are Used

Photos you submit for analysis are:

Your Responsibility for Submitted Photos

You must only submit photos of yourself. By submitting a photo, you confirm that you are the subject of the photo (or have obtained explicit written consent from the subject), the photo does not depict minors, and you own or have the rights to submit it.

6. Device Features and Permissions

LookPrime™ may request access to the following device features to deliver its services:

All permissions are requested at the point of need and can be managed through your device settings. Denying optional permissions will not prevent core functionality.

7. Data We Collect and How We Use It

In addition to photo data described above, we may collect account data (name, email, password), usage data (feature interactions, FaceScore™ history, PrimeCoach™ conversations, crash reports), and device data (device type, OS version, anonymous device ID, general region).

We do not collect precise GPS location, contacts, microphone access, or any device feature not listed in Section 6.

For full details on data handling, retention, and your rights, please refer to our Privacy Policy.

8. Subscriptions and Payments

LookPrime™ may offer free and premium subscription tiers. By subscribing to a paid plan, you agree to:

To cancel your subscription, use the subscription management tools in your App Store account. Contacting LookPrime™ support does not cancel your subscription.

9. Acceptable Use

You agree not to use the App to:

10. Age Restriction

LookPrime™ is intended for users aged 18 and over. We do not knowingly collect data from or provide services to persons under 18. If we become aware that a user is under 18, we will terminate their account and delete associated data.

If you believe a minor has created an account, please contact us at support@lookprime.ai.

11. Intellectual Property

All content, features, functionality, branding, and technology within the App — including FaceScore™, PrimeCoach™, scoring algorithms, and visual design — are owned by LookPrime AI Ltd. and protected by applicable intellectual property laws.

You are granted a limited, non-exclusive, non-transferable, revocable licence to use the App for personal, non-commercial purposes in accordance with these Terms. No other rights are granted.

You retain ownership of photos you submit. By submitting photos, you grant LookPrime a limited licence to process those photos solely to provide the analysis service.

12. Disclaimers

THE APP IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. LOOKPRIME™ DOES NOT WARRANT THAT THE APP WILL BE UNINTERRUPTED, ERROR-FREE, OR THAT ANY PARTICULAR RESULT WILL BE ACHIEVED. AI-GENERATED SCORES AND FEEDBACK ARE ESTIMATES BASED ON VISIBLE IMAGE DATA ONLY AND MAY NOT BE ACCURATE OR COMPLETE. LOOKPRIME™ IS NOT A MEDICAL DEVICE AND ITS OUTPUTS SHOULD NEVER BE USED FOR MEDICAL OR CLINICAL DECISIONS. WE ARE NOT RESPONSIBLE FOR ANY DECISIONS YOU MAKE BASED ON APP OUTPUTS.

13. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, LOOKPRIME AI LTD. SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM YOUR USE OF THE APP, INCLUDING BUT NOT LIMITED TO LOSS OF DATA, LOSS OF PROFITS, OR PSYCHOLOGICAL DISTRESS.

Our total liability to you for any claims arising from these Terms or your use of the App shall not exceed the amount you paid to us in the twelve (12) months preceding the claim, or £100 (GBP), whichever is greater.

14. Mental Wellbeing and Responsible Use

We designed LookPrime™ to be encouraging and constructive. However, we recognise that appearance-related feedback can affect mental wellbeing. We ask that you:

Note

If you are experiencing a mental health crisis, please contact a crisis helpline in your country. The App is not a substitute for mental health support.

15. Termination

We reserve the right to suspend or terminate your access to the App at any time, with or without notice, if we believe you have violated these Terms or applicable law.

You may delete your account at any time through the App settings. Upon deletion, we will remove your personal data in accordance with our Privacy Policy and applicable data protection law.

16. Changes to These Terms

We may update these Terms from time to time. We will notify you of material changes via in-app notification or email. Your continued use of the App after the effective date of updated Terms constitutes acceptance of the changes.

The current version is always available at www.lookprime.ai/terms.

17. Governing Law and Dispute Resolution

These Terms are governed by the laws of England and Wales. Any disputes arising from these Terms or your use of the App shall be subject to the exclusive jurisdiction of the courts of England and Wales, unless mandatory consumer protection laws in your jurisdiction provide otherwise.

We encourage you to contact us first to resolve any dispute informally before initiating legal proceedings.

18. Contact Us

If you have questions about these Terms, your data, or the App, please contact us. We aim to respond within 5 business days.

Email
support@lookprime.ai
Website
www.lookprime.ai
Email Us