Legal
Contents
LookPrime™ is operated by LookPrime AI Ltd. ("LookPrime," "we," "us," or "our"). We are the data controller responsible for your personal data collected through the LookPrime™ mobile application (the "App").
For any privacy-related enquiries, contact us at support@lookprime.ai.
This Privacy Policy applies to all personal data collected through the LookPrime™ mobile application, including the FaceScore™ Analysis Engine, PrimeCoach™ AI coaching feature, and any associated services.
It does not apply to third-party services linked from our App (such as the Apple App Store or Google Play Store), which have their own privacy policies.
We collect only the minimum data necessary to provide our service. We do not sell your personal data. We do not use your photos to train AI models without your explicit separate consent.
We collect data in the following categories depending on how you use the App:
Name, email address, and hashed password if you create an account. Age verification data to confirm eligibility.
Front and side profile photos you submit for FaceScore™ analysis. Transmitted securely and not stored after analysis is complete.
Your FaceScore™ scores, trait observations, habit recommendations, and PrimeCoach™ conversation history.
Device type, OS version, app version, anonymous device ID, crash reports, and feature interaction data.
Subscription tier and payment status only. Payment processing is handled by Apple/Google — we never store card details.
Country or region level only, derived from App Store locale. We do not collect precise GPS or location data.
We use your data for the following purposes, each grounded in a lawful basis:
We do not use your data for automated decision-making that produces legal or similarly significant effects on you.
Because photo data is particularly sensitive, we want to be fully transparent about how it is handled:
LookPrime™ is not a medical device. AI-generated scores and feedback are based solely on visible image cues and are intended for self-improvement purposes only. They do not constitute medical, dermatological, or clinical advice.
The App requests access to the following device features. All permissions can be managed or revoked at any time through your device settings.
Required to capture front and side profile photos for FaceScore™ analysis. Not used for any other purpose.
Required to upload existing photos from your device for analysis. We access only the photos you explicitly select.
Optional. Used to send habit reminders and coaching nudges. You may deny or revoke this at any time without losing core functionality.
Used to cache your FaceScore™ results and preferences on-device. Data is deleted when you uninstall the App or delete your account.
We do not request access to your microphone, contacts, calendar, precise GPS location, or any other device feature not listed above.
We do not sell your personal data. We share data only in the following limited circumstances:
You may request early deletion of your data at any time by deleting your account in the App or contacting support@lookprime.ai.
We implement industry-standard technical and organisational measures to protect your data, including:
No system is completely immune to security risks. In the event of a data breach that poses a risk to your rights and freedoms, we will notify you and relevant authorities as required by applicable law.
Depending on your location, you may have the following rights regarding your personal data. We will respond to all valid requests within 30 days.
Request a copy of the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request deletion of your personal data ("right to be forgotten").
Receive your data in a structured, machine-readable format.
Request that we limit how we use your data in certain circumstances.
Object to processing based on our legitimate interests.
Withdraw consent at any time where processing is consent-based.
Lodge a complaint with your local data protection authority.
To exercise any of these rights, contact us at support@lookprime.ai. We may need to verify your identity before processing your request.
LookPrime™ is intended for users aged 18 and over. We do not knowingly collect personal data from anyone under the age of 18.
If we become aware that we have inadvertently collected data from a minor, we will delete that data promptly and terminate the associated account. If you believe a minor has created an account, please notify us immediately at support@lookprime.ai.
Your data may be processed in countries outside your own, including countries that may not provide the same level of data protection as your home jurisdiction. Where we transfer data internationally, we ensure appropriate safeguards are in place, including:
The LookPrime™ mobile app does not use browser cookies. The App may use the following local storage mechanisms:
If LookPrime™ operates a website, that site may use cookies for analytics and functionality. A separate cookie notice will be displayed on the website.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal obligations. We will notify you of material changes via in-app notification or email at least 14 days before the changes take effect.
The current version of this policy is always available at www.lookprime.ai/privacy. Continued use of the App after the effective date of an updated policy constitutes your acceptance of the changes.
If you have questions, concerns, or requests related to this Privacy Policy or how we handle your data, please contact us. We aim to respond within 5 business days.